In 2002, famous photojournalist Herbert Baghdasaryan established “Photolure” News Agency as the first private photo reporting agency in Armenia, which in short term cooperating with local online and printed media outlets became famous and authoritative.

“Photolure” News Agency covers all the essential events taking place in Armenia and delivers the photos to its subscribers and individual customers. “Photolure” News Agency, with its skillful workers and rich archive, is one of the most published among the Armenian media outlets and always cooperates with a numerous media companies of the Armenian Diaspora.